Four Ways to Boost Contrast in Your Web Design

Do you want to make an engaging design project? Contrast is what you are looking for. To put it in easy words, it can be said that contrast is all about the difference in visual properties, which makes the various objects distinguishable. Obviously, an object needs a clear difference from other objects and the background in order to make it easy to identify it.

The subject of contrast is not all about black and white. It’s more than that. Most of the beginners always think that the term contrast symbolizes the only color, but actually, it’s also associated with the size, shape, and text as well. To give a mind-blowing impact, it is essential to pay attention to the size, shape, and color in website design.

  1. SIZE CONTRAST – Now let’s come to the next point, which is size contrast. The size holds importance. For example, if you wish to emphasize something, then you may take something big besides something small. Doing this indicates that the bigger item is far more important. It is all about the size. To draw attention, it is required to use the size contrast. This method works excellently to draw attention immediately. If you wish to force the reader to pay attention to something you have mentioned on the page, then the size contrast of that text must be different from other text on the same page.
  2. SHAPE CONTRAST – The next one is all about the shape contrast in web design. If you wish someone to notice some text mentioned on the page, use shape contrast. In addition, it is required that the physical shape of the text must be different from others which makes it unique. If we talk about the basic level of this then you may add rounded corners to buttons to make it unique. Using this way helps a lot to attract the wide attention of others. If it is taken to an extreme level, it lifts up the weight. It can be used at the header as it is the easiest way to draw the shape contrast.
  3. COLOR CONTRAST – let’s start with color contrasting. It is one of the most common examples present in web design. You must be careful at the time of choosing the color since if two colors are different from each other they hold a high contrast. On the other hand, if they’re pretty much similar then they have low contrast.
  4. POSITIONAL CONTRAST – Now, let’s jump down to the next element called positional contrast. It is a kind of very neat way to create a hierarchy of elements purely using different alignments. These days it has become very popular. In addition, it is being used on a large scale.

In a nutshell, a lot can be done in the context of the contrast. If you have been thinking that it is all about just light and dark, then you need to change your perception regarding it. Next time you must pay attention to all the above-mentioned contrast based elements, as contrast is one of the most prominent principles in web design.

Authored by Amy Bouchard. Amy is one of the lead web designers of the British web design community. He is known to utilize all the good practices there are when designing a website. His work has been frequently displayed at online and offline forums and events as a specimen of modern web design. His sense of web designing for the modern consumer or user is excellent. To know more about his work, visit:


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